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Rethink tobacco.
Winter woodland scene, low sun through the trees Winter woodland scene, low sun through the trees
HEETS made for IQOS
How long does a HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.​ As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

Huge tobacco leaves freshly cut and carried by farm worker
Tobacco journey.

HEETS made for IQOS

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.  Our master blenders sample tobacco from around the world, selecting the best tobacco origins

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love. 

Huge tobacco leaves freshly cut and carried by farm worker
Tobacco journey.

HEETS made for IQOS

Learn more
Huge tobacco leaves freshly cut and carried by farm worker
From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons

NBW_TasteLP_Promo_Tile_4Max_Variant_1_Grid3_PeopleNoHeets_Desktop_Standard
Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love. 

Tobacco field at sunset
Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.  Our master blenders sample tobacco from around the world, selecting the best tobacco origins