Get up close to IQOS for 7 days.

It is time to stop burning and start heating tobacco. Fill out the form and an IQOS expert will visit you to start experiencing the benefits of IQOS during a week.

Let us show you in person.

Switching to IQOS is even easier with a little help. Get in-person assistance at a coffee shop, bookstore, your office or at home.

DISCOVER IQOS
  • Benefits
    Discover the IQOS breakthough and the evolution in tobacco that millions of users are enjoying.
    LEARN MORE
  • Technology
    Learn about the heating process that that reduces chemicals compared to cigarette smoke.
    LEARN MORE
  • Taste
    Explore how HEETS are more efficient, less wasteful and come in smaller, easy to carry around packs.
    LEARN MORE