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Important information about IQOS and HEETS

PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking. Our vision is that our smoke-free products will one day replace cigarettes. Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.

PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products. We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not an alternative to quitting and are not designed as cessation aids. Minors should not use tobacco or nicotine in any form. Please read more about Good Conversion Practices for PMI’s smoke-free products here.

Safety Warnings & Instructions. Tobacco and Nicotine

HeatSticks contain nicotine, which is addictive. IQOS and HeatSticks are not risk-free. The best way to reduce tobacco-related health risks is to quit tobacco and nicotine use altogether.

Some users of IQOS and HeatSticks reported experiencing abdominal pain, chest pain, choking sensation, cough, difficulty breathing, dizziness, dry mouth, dry throat, gingivitis, headache, malaise, nasal stuffiness, nausea, mouth irritation, palpitations, throat irritation, and vomiting. Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures. Nicotine-containing products should not be used during pregnancy or while breast-feeding. If you are pregnant, breast-feeding, or think you may be pregnant, you should quit tobacco and nicotine use altogether.

Stopping smoking or switching to IQOS and HeatSticks or other nicotine-containing products may require the adjustment of the dosing of certain medicines (e.g. theophylline, clozapine, ropinirole). If you have questions about whether you should use IQOS and HeatSticks given an existing health condition, consult a health care professional. Use of Heatsticks. Only use IQOS with Heatsticks specifically designed for IQOS. Never use IQOS with a cigarette or any similar products. Doing so may cause injury. Do not modify Heatsticks in any way or add any substance to Heatsticks. Doing so may cause injury.

Prior to use of a product, users should read the full Safety Warnings & Instructions, which contain important safety information about the use of the product.
Safety Warnings & Instructions for IQOS 2.4+
Safety Warnings & Instructions for IQOS 3
Safety Warnings & Instructions for IQOS 3 Multi
Safety Warnings & Instructions for IQOS 3 DUO
Please read more on important information in FAQ here.

You will find consumer communication around the website that come from the following sources: Studies* showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes. * Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory). IQOS leaves significantly less stains on your teeth* than cigarettes. Important information: If teeth are already stained, switching to IQOS will not reverse the colour of those stains. * Source: non-clinical laboratory study conducted in Switzerland with human teeth and the most widely used dental composites. Contrary to real world conditions, teeth were not exposed to other staining substances such as coffee, tea or wine, which may influence the results. Smokers who switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette* * Source: Online survey conducted by third-party research agencies in 2015, 2016 and 2017 among 3.344 IQOS users in Japan, Switzerland, Italy, Romania and Russia.

Good conversion practices for PMI's smoke-free products

 

  1. ** Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.

  2. PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.

  3. We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not an alternative to quitting and are not designed as cessation aids.

  4. PMI’s smoke-free products are not risk free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a much better choice than smoking.

  5. We support our adult smoke-free product users in their journey to full conversion through education and guidance.

  6. For consumers to experience the benefits of smoke-free products_,_ they must switch completely and abandon smoking permanently.

  7. Minors should not use tobacco or nicotine in any form.

  8. Pregnant women, diabetics and people with heart problems should not use any tobacco or nicotine product.

Tobacco and health effects

 

IQOS is not risk-free.

HEETS tobacco sticks contain nicotine, which is addictive.

The best way to reduce tobacco related health risks is to quit tobacco and nicotine use altogether.

Nicotine

 

Nicotine is naturally present in the tobacco used in HEETS sticks.

Nicotine is addictive and may cause side-effects similar to those associated with other nicotine-containing products, like headache, nausea, or throat irritation.  If you experience these symptoms stop using HEETS and consult a health care professional.

IQOS is not for people who have heart problems or are diabetic.

IQOS should not be used during pregnancy or while breast-feeding.

If you are pregnant, breast-feeding or think you may be pregnant, you should quit tobacco and nicotine use altogether and consult a health care professional.

Children and adolescents

 

IQOS is intended for adult use only.

Children and adolescents should not use IQOS under any circumstances.

The role of nicotine 

 

It's not the nicotine that makes cigarette smoke so harmful.

Many people assume that it's the nicotine that makes cigarette smoking harmful. In fact, other chemicals in smoke, such as benzo[a]pyrene, tobacco-specific nitrosamines, and benzene, are the primary causes of smoking-related diseases.

 

"...it is primarily the toxins and carcinogens in tobacco smoke - not the nicotine - that cause illness and death."

U.K. National Institute for Health and Care Excellence (NICE) *

*NICE Public Health Guidance: Tobacco Harm Reduction Approaches to Smoking (2013)

 

WHAT IS THE ROLE OF NICOTINE IN LESS HARMFUL ALTERNATIVES TO CIGARETTES?

Nicotine is one of the reasons that people smoke, along with taste and ritual. In order for smokers to switch from cigarettes to less harmful alternatives, these products need to contain nicotine.

That's precisely why we are focused on developing products that offer a flavorful, nicotine containing vapor but with far lower levels of the harmful chemicals found in cigarette smoke.

Are we saying that these products are safe? No. What we are saying is that these products are better alternatives to smoking. The best option for health remains not to start, or to quit.

 

IS NICOTINE HARMLESS?

No. While nicotine is addictive, it is not the primary cause of smoking-related diseases. Nicotine is highly toxic when ingested or absorbed in high doses (beyond those found in smoking or vaping), and it can increase a person's heart rate and blood pressure.

Certain people - including pregnant or breastfeeding women and people with heart disease, severe high blood pressure, or diabetes - should not use products that contain nicotine. Minors should not use or have access to tobacco or nicotine-containing products.