Important information about IQOS and HEETS


IQOS and HEETS are for men and women who would otherwise continue to use tobacco or nicotine products.

IQOS  and HEETS are not for people who have never smoked or who have quit tobacco and nicotine use.

IQOS and HEETS are not an alternative to quitting tobacco and nicotine use.

Tobacco and health effects


IQOS is not risk-free.

HEETS tobacco sticks contain nicotine, which is addictive.

The best way to reduce tobacco related health risks is to quit tobacco and nicotine use altogether.



Nicotine is naturally present in the tobacco used in HEETS sticks.

Nicotine is addictive and may cause side-effects similar to those associated with other nicotine-containing products, like headache, nausea, or throat irritation.  If you experience these symptoms stop using HEETS and consult a health care professional.

IQOS is not for people who have heart problems or are diabetic.

IQOS should not be used during pregnancy or while breast-feeding.

If you are pregnant, breast-feeding or think you may be pregnant, you should quit tobacco and nicotine use altogether and consult a health care professional.

Children and adolescents

IQOS is intended for adult use only.

Children and adolescents should not use IQOS under any circumstances.

The role of nicotine 

It's not the nicotine that makes cigarette smoke so harmful.

Many people assume that it's the nicotine that makes cigarette smoking harmful. In fact, other chemicals in smoke, such as benzo[a]pyrene, tobacco-specific nitrosamines, and benzene, are the primary causes of smoking-related diseases.


"...it is primarily the toxins and carcinogens in tobacco smoke - not the nicotine - that cause illness and death."

U.K. National Institute for Health and Care Excellence (NICE) *

*NICE Public Health Guidance: Tobacco Harm Reduction Approaches to Smoking (2013)



Nicotine is one of the reasons that people smoke, along with taste and ritual. In order for smokers to switch from cigarettes to less harmful alternatives, these products need to contain nicotine.

That's precisely why we are focused on developing products that offer a flavorful, nicotine containing vapor but with far lower levels of the harmful chemicals found in cigarette smoke.

Are we saying that these products are safe? No. What we are saying is that these products are better alternatives to smoking. The best option for health remains not to start, or to quit.



No. While nicotine is addictive, it is not the primary cause of smoking-related diseases. Nicotine is highly toxic when ingested or absorbed in high doses (beyond those found in smoking or vaping), and it can increase a person's heart rate and blood pressure.

Certain people - including pregnant or breastfeeding women and people with heart disease, severe high blood pressure, or diabetes - should not use products that contain nicotine. Minors should not use or have access to tobacco or nicotine-containing products.

All store prices includes IVA (VAT), “Impuesto al Consumo” and are specified in Colombian Pesos, COP $. IQOS is an electronic device that when heating tobacco, deliver nicotine, which is addictive and is not risk free. This product is not for minors.