English

IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

Pareja utilizando dispositivos IQOS Pareja utilizando dispositivos IQOS
Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Discover more
See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Discover more
Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

IMPORTANT INFORMATION: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

 
Discover more
woman holding iqos device
Intérprete (músico) que sostiene el dispositivo IQOS.
Dos personas escuchando música y utilizando el dispositivo IQOS.

Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Discover more
See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Discover more
Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

IMPORTANT INFORMATION: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

 
Discover more
We IQOS Because …

 Discover why millions of adult smokers around the world have switched to IQOS.*    

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

 
 
Discover the range of heated tobacco devices.
Shop all devices.
Try our flavours
Heets Selection Amber
HEETS Amber Selection

Balanced and roasted. Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

NBW_Homepage_Promo_Consumables_Default_YellowSelectionStick_PeopleNoHeets_Standard
HEETS Yellow Selection

Mild and zesty. Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

HEETS Bronze Selection
HEETS Bronze Selection

Rich and warm. Bronze Selection is a mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

HEETS Blue Selection
HEETS Blue Selection 

Deep and cooling. Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

HEETS Green Selection
HEETS Green Selection

Balanced and cooling. Green Selection is a balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.

HEETS Sienna Selection
HEETS Sienna Selection

Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

Mezcla sabores de tabaco tostado y notas mentoladas.
HEETS Turquoise Selection 

Refreshing and cooling. Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

HEETS Green Selection
HEETS Green Zing Selection

Zesty and fresh. Green Zing Label delivers crisp menthol cooling sensations colliding with citrus and the aroma of spicy herbs.

Heets Purple Selection
HEETS Purple Selection

Rich and satisfying. Purple Wave delivers crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.

Heets Selection Amber
HEETS Amber Selection

Balanced and roasted. Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

NBW_Homepage_Promo_Consumables_Default_YellowSelectionStick_PeopleNoHeets_Standard
HEETS Yellow Selection

Mild and zesty. Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

HEETS Bronze Selection
HEETS Bronze Selection

Rich and warm. Bronze Selection is a mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

HEETS Blue Selection
HEETS Blue Selection 

Deep and cooling. Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

HEETS Green Selection
HEETS Green Selection

Balanced and cooling. Green Selection is a balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.

HEETS Sienna Selection
HEETS Sienna Selection

Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

Mezcla sabores de tabaco tostado y notas mentoladas.
HEETS Turquoise Selection 

Refreshing and cooling. Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

HEETS Green Selection
HEETS Green Zing Selection

Zesty and fresh. Green Zing Label delivers crisp menthol cooling sensations colliding with citrus and the aroma of spicy herbs.

Heets Purple Selection
HEETS Purple Selection

Rich and satisfying. Purple Wave delivers crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.

Explore the flavour range

Support to go smokeless

Try it first

New customer? Try any IQOS for 15 days. Then decide.

Learn more
Try it first

New customer? Try any IQOS for 15 days. Then decide.

Learn more
MyIQOS logo
More to discover
with myIQOS

Care you can count on.
Privileges to inspire you.  

Young man opens his IQOS gift box
Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.  

Try IQOS

Try IQOS for 15 days *   *Terms and conditions apply available at IQOS.com/lending  

Peace of mind

Accidental damage cover, rapid replacement and international assistance.  

Discover myIQOS benefits