IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

couple using iqos devices couple using iqos devices
Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.


*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

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We IQOS Because …

 Discover why millions of adult smokers around the world have switched to IQOS.*    

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

Try our flavours
Explore the flavour range

Support to go smokeless

Try it first

New customer? Try any IQOS for 15 days. Then decide.

Try it first

New customer? Try any IQOS for 15 days. Then decide.

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More to discover
with myIQOS

Care you can count on.
Privileges to inspire you.  

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Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.  


Try IQOS for 15 days *   *Terms and conditions apply available at IQOS.com/lending  

Peace of mind

Accidental damage cover, rapid replacement and international assistance.