IQOS 3 and IQOS Multi were launched in Japan

Lovers of IQOS technology got to know firsthand the last developments, in the IQOS 3 and IQOS Multi launch in Japan. The new version of this device, that changed the way of consuming tobacco, was presented last October 22nd. Today this technology counts more than 5 million people who left behind the traditional cigarette for heated tobacco.

The place chosen for the presentation of the new devices was the traditional and iconic gardens of Happo in Tokyo, a place where the idea “tobacco inheritance meets the technology of the future” was originated. In the Japanese landscapes and its original architecture- that are proof of the evolution of traditional rituals through technology- the guests were allowed to experience the device and explore its features. 


The evening had three great moments:

  1. Attendees were welcomed into a garden that represented classical oriental traditions re-imagined with the technology of the present and the future.
  1. The garden led the guests to cross an arch that magnified the exploration of the five senses. A series of luxurious sensory facilities were accompanied by the mixes of a DJ, a dance floor and a technological bar that changed the perception of the flavors.
  1. The most significant changes of IQOS were announced in the main hall. André Calantzopoulos CEO of Philip Morris was in charge of revealing the new IQOS 3 and IQOS 3 Multi. The opening of four secret rooms inspired by the four colors of the device, each with sensory activities to create a memorable moment, was the first experience that the guests had with the device and was establish as the most important moment of the night.



News_1About the new IQOS 3 & IQOS Multi



There are a lot of advances in the new IQOS 3 & IQOS Multi devices, but we can highlight the following:

  • IQOS 3 and IQOS 3 Multi are the newest addition to PMI's portfolio of smoke-free products. However, it stands out the accelerated process in the delivery of updates and new products that in a short time have taken giant steps for adult smokers who have found in IQOS a better alternative to continue consuming tobacco.
  • The new IQOS 3 has improved the design and functionality for those who want a more intuitive product, such as a compact device, thinner Holder (thinner support) and easy insertion with a new magnetic side opening system.
  • The IQOS 3 Multi presents a compact design that allows 10 consecutive uses without interruptions.
  • The new IQOS 3 and IQOS 3 Multi devices have more than 500 color combinations to customize the device for any style of adult consumers.
  • The new IQOS 3 and IQOS 3 Multi have vibration alerts and lighting signals that can be customized to meet the needs of adult consumers through the IQOS Connect app.
  • Both IQOS 3 and IQOS 3 Multi have been driven by customer feedback to create a more intuitive and sophisticated product that will help more adults who would otherwise continue to smoke to switch to IQOS.
  • The new IQOS 3 will easily slip into any pocket of an adult smoker.


Colombia will be one of the seven countries selected in the world to launch devices before their commercialization worldwide. Expect its presale on November 8th and its sale nationwide through IQOS.COM, from November 15th it can be found in IQOS Boutique 93 in Bogota and in the main cities since November 22th.

Todos los precios de la tienda incluyen el IVA e Impuesto al Consumo y están expresados en pesos colombianos, COP $. Este producto no es libre de riesgo, es adictivo y es para uso adulto exclusivamente.